FASHION AND SEMIOTICS(the study of signs and symbols of their meaning and uses)

Many many centuries ago,clothes have been used as a way of communicating.The message communicated relies on a numbers of factors including the social background of both the communicator and the reciver and the context in which the message is communicated.For many centuries clothing was used namely as a form of symbolising one's ascribed class and social honour. A good example of this evident in Feudal European times when sumptuary laws were created in order to regulate and specify the clothing that could be worn by certain classes. It is evident that clothing has long been embraced as one of the best ways to project one's desired personal image to those around them.the tools of fashion provide the sign and symbolism that function as an information services for the particular lifestyle.